Lenovo | Light & Seek
The YOGA Tablet 2 Pro could redefine the way people thought about a tablet. We saw an opportunity to bring that sense of rediscovery to life, by redefining the way people thought about the place they call home. We wanted to make people stop, notice and be in awe, and decided to combine art, stories and landscape to let people see their city in a new light.
We partnered with 10 artists to project large-scale installations across Kampung Glam for one night, turning the YOGA Tablet's projector feature into an experience rather than a spec. Instead of advertising the device, we changed the way people saw their city. Behind-the-scenes content with each artist revealed the thinking and process, so the story lived both on-ground and across social. The work was about that moment of discovery making a familiar place feel new through art, landscape, and the tablet doing what it was built to do.
1.4M social reach. #LightandSeek trended on Twitter as the top hashtag in Singapore - one hashtag every 3 seconds. 5,396 social interactions. The activation became a sensation both off-ground and on.




