Hello,
I'm Su Lin
An award-winning creative lead with over 14 years of experience.
She thinks like an agency creative, understands how a client thinks, builds work at the collision of strategy, culture and human behaviour.
Featured Projects
2021 - 2026
What I do?
/01
Creative Direction & Leadership
14 years leading integrated and social-first creative. Built and managed cross-functional teams of 10+.
/02
Brand Strategy
Shapes briefs, builds creative territories and connects brand positioning to work that performs. Understands both the business ask and the human truth underneath it.
/03
Social & Platform Strategy
In social from the beginning. Understands platform behaviour, community dynamics and how to engineer content that earns attention rather than buying it.
/04
Client & Stakeholder Management
Worked directly with senior clients across MNCs and government bodies.
